design in motion
If you’re editing and creating resources for your business or department, it may be a good opportunity to implement motion graphic templates. In-house design studios or larger businesses have lots of people creating content and one of the most important aspects to this is to maintain your brand.
If you’re using the Adobe Creative Cloud suite of products, Adobe make it easy to implement consistent design assets over their video creation tools by integrating dynamic templates. Other video editing programs can also be used with the right assets and ways of working with templates.
Quite often, internal editors are there to edit your video content and having resources that are adaptable, consistent and professional will help them to focus on the narrative rather than be concerned with re-inventing the wheel every time a project comes their way. The most important benefit of integrating motion graphic templates is to keep your editors editing and saving them time and worry along the way.
Branding is extremely important in all of your outward-facing promotion and video creation, from colours, logos to colour consistency between outlets.
We encourage you to contact us and discuss further how these templates can help you convey a consistent, professional tone for all of your communication.
Motion Graphics templates can include various motion graphics elements packaged as templates with easy-to-use controls along with the source images, videos, and pre-comps necessary to maintain consistent design across your projects. It allows motion designers working in After Effects to retain stylistic control of compositions while providing editors working in Premiere Pro the ability to customize the motion graphic according to the project’s needs.
Motion Graphics templates also provide controls over more advanced elements such as particle simulations, special effects, and 3D animations.
There are many resources to create your own Mogrts, however, it’s best to have them custom-made and build them for business branding.
Creating titles and lower-third captions for the project involved using Graphic Motion Templates (MOGRTS)The final titles were different for each of the six versions of the video, so an After Effects MOGRT was created that allowed for easy adjustment of the variables without having to re-export the final title sequence for each video. This made customisation easy and allowed for purely text changes that maintained style and consistency between the videos. As the typefaces used were available across the Adobe suite this could have been exported to an external video editor and providing they were using the Adobe suite, the branding would be easily maintained regardless whether I had edited the text or an external designer.
This is immensely powerful in maintaining brand consistency, typography matters and maintaining consistent animation, typefaces etc is critical in a cohesive brand experience.