Effective use of typography, colour, shape, line and form to communicate your message is vital in connecting your product or services to your audience.
Graphic design is the most important aspect of creating content that resonates with your audience. Effective use of typography, colour, shape, line and form to communicate your message is vital in connecting your product or services to your audience.
However, there is another aspect which is more important in these days of reduced attention spans and everything moving to video content and that is animation. Consistent animation across your brand is is another way to develop audience recognition of your message.
Effectual animation
Creation of animated content should effectively communicate a message, it can evoke a specific emotional response, or achieve a particular goal. It’s about using animation techniques purposefully to enhance storytelling, clarify complex ideas, or captivate an audience.
Aspects of effectual animation include:
Clear Communication:
Purpose-Driven: Every element in the animation should serve a clear purpose, whether it’s to inform, educate, entertain, or persuade.
Simplicity and Focus: Avoiding unnecessary complexity. The animation should be straightforward and focused on the core message.
Emotional Impact:
Engaging Visuals: Using colors, shapes, and movements will resonate emotionally with the audience.
Storytelling: A compelling narrative draws viewers in and makes them care about the content.
Technical Excellence:
Smooth Motion: animation should be fluid and natural, avoiding jarring or distracting movements. Always be aware of using flashing or visual elements that may trigger seizures and warnings should be provided
High-Quality Graphics: high-resolution images and backgrounds to enhance visual appeal is not negotiable.
Audience Connection:
Relatability: content should be tailored to the interests and experiences of the target audience.
Interactivity: finding ways for viewers to interact with the animation will make it more engaging and memorable. There are some new platforms to enable this interaction, applications like Rive allow for interaction with animated elements
Educational Value:
Clarification of Concepts: animation breaks down and simplifies complex ideas, making them easier to understand.
Retention and Recall: Well-crafted animations can improve information retention and recall by presenting information in a dynamic and memorable way.
Innovative Techniques:
Creative Approaches: innovative animation techniques such as coded animation makes a lasting impression.
Mixed Media: Combine traditional animation with modern digital techniques to create unique visual experiences.
